Wednesday, February 18, 2015

The Next Revolution in Apparel: Digital Clothing

There  is a huge buzz  right now about electronic devices worn on the body. Whether it’s glasses, watches, smart badges, bracelets or apparel, the potential is fantastic: hands-free technology to generate real-time information and reporting abilities. Designers are currently creating apparel, accessories and fitness wear that can do everything from monitor your heart rate to charge your smartphones.

Wearable tech items are sure to attract attention, which means using wearable technology as a marketing vehicle is a huge opportunity. For example, you can add your logo to the iMove fitness band, which tracks movement and sleep patterns and is paired with a smartphone app. The band can be branded on the edge of the display, or with an emblem on the back.

Technology is transforming apparel and accessories – don’t miss out!

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