Friday, July 18, 2014

7 Deadly Sins of Promotional Product Advertising

1. Don't just buy "cheap" stuff to give away.

2. Don't compromise the integrity of your brand color scheme - go full color.

3. Don't cram your message into small imprint areas.

4. Don't miss your audience "age" style.

5. Don't let your audience leave an event without a relevant take-away.

6. Don't hand out promotional products without a strategy.

7. Don't wait 'til the last minute to order - avoid rush fees/overnight shipping.


Sunday, April 27, 2014

2014 Can't Miss Fashions for T-shirts




It felt like spring would never get here, but it’s finally time to start wearing t-shirts! With so many options to choose from when selecting t-shirts to customize with your logo, we’ve highlighted some of the trends that will be big in 2014. Trends don’t just focus on style. It’s about finding the perfect blend of color, style, comfort, and the ability to last that makes a t-shirt a perfect item for logo apparel.

Colors
Neons and pastels have been trending for a few years and guess what? These colors are still in.  However, softer and washed out colors are working their way in the mix, too. Pigments, both faded and muted are very popular. And charcoal – this color will be big this year! It works well as a common-ground color, instead of black and white. Actually, any heather color is a popular alternative right now. They are fashion-forward and on-trend and they stand out from those classic basics.

Fabric
Blends - 100% cotton t-shirts are still the bestseller, but trends are going away from the heavy cotton fabric to lighter and blended fabrics. Poly-blends and tri-blends are very popular.

Performance Fabrics - T-shirts made of moisture-wicking fabrics have surged in popularity over the past few years. Activewear is no longer just for the gym. 100% polyester, moisture-wicking, anti-microbial, and UV protecting fabrics are a dominating trend.

Lightweight & Easy-Care - Everyone loves clothing that’s easy to wash and wear. Combined with lightweight and breathable materials, you’ve got a winner!

Patterns
A t-shirt doesn’t need to be plain to be decorated with your logo. Take advantage of popular patterns like stripes, polka dots, and chevrons on promotional apparel and then add your custom logo for a truly stand-out and stylish piece. We’ve noticed a growing popularity in ombre (shades of color that graduate from light to dark) and camouflage. Camo is the print of the season. Don’t believe it? Even top-level performance brands, such as Nike and Under Armor are going the camo route with their popular anti-microbial, moisture wicking and UV protecting fabrics. It’s here and it’s popular and it’s not just in the greens…we’re seeing it in a rainbow of colors in your run-of-the-mill camo, as well as ‘Digital Camo’.

Styles
Distressed Fabrics –The novelty of items looking like they’ve been worn, beaten up and endured a few life experiences is still here, and growing. 

Tag-less – Don’t want itchy tags? We offer tag-less, logoed shirts that are great for creating custom branded logo apparel for any business.

Fits
The standard unisex imprinted t-shirts will always be popular because of their cost effectiveness, but oh how the options have expanded beyond that! In terms of fit, t-shirts are moving away from a short, cropped look to a long, fitted look.  Women don’t want to wear a boxy unisex t-shirt. And with the vast options available, there’s no excuse to make them. There are so many cute, stylish and affordable options for women’s apparel in the promotional market — many of them with coordinating men’s styles, too.

Decoration
Distressed - the relaxed, beaten up look of distressed apparel that looks like it has been through a life full of experiences is huge! 

Mixed decorating techniques - embroidery and screen (or others) on the same garment is wildly popular!

Laser embellishments and cut out transfers – we can provide a unique t-shirt that stands out from the crowd!

Tackle twill – tackle twill appliqué is hard to beat these days, and textured fabric that resembles basketball and football leather draws a lot of interest, too.

Bling– Bling is still in! Petrocelli Marketing Group can help you achieve bling with the use of appliqués and sublimation embellishment techniques. 

If you want basic apparel, we can certainly do that. We’re good at it and it’s an industry standard. But what makes us stand apart is our knowledge of fashion, current and upcoming trends and what appeals to people who want to wear their branded apparel.

Saturday, March 22, 2014

Retro Rage!



It only takes a trip to your local mall, department store or boutique to see that retro is back with a vintage vengeance!  Petrocelli Marketing Group has a wide variety of retro themed apparel that can be personalized with your company logo!  Check out some of these new retro apparel items:





Retro Rugby
Perfect on the field or in the stands, our authentic, professional-quality rugby features the classic woven collar and wide stripes and it’s extra tough and durable.








Retro Sweatshirt
Bright colorblocking on the hood and sleeves adds retro sporty appeal, while the 2x2 rib knit details make it modern. Colorfastness and minimal shrinkage means this soft sweatshirt will keep its great look and fit.









Retro Fleece Letterman Jacket
The traditional letterman jacket, reworked it in warm, comfortable fleece for a winning look.










Retro Insulated Letterman Jacket
The old-school letterman jacket,  reworked it in comfortable wool-like polyester with a warm quilted lining. A detachable hood adds versatility.

Friday, January 31, 2014

Rethinking Your Safety Program



Instead of rewarding accident-free days, reward proactive measures:

  • Steady attendance at safety meetings
  • Participation in question and answer sessions
  • Employee suggestions for safety improvements
  • A perfect score on a monthly quiz
  • Assisting in safety inspections and tours
  • Reporting “close calls”
  • Practicing safe behavior
  • Participation on safety committees or teams

We can help you build a foolproof program and prove that good promotions are no accident. We’ve got a ton of ideas for rewards! 

Great promo products lead to greater awareness!

Monday, January 13, 2014

The Pantone 2014 Color of the Year is . . . .


 
Radiant Orchid! 
  
  


According to Pantone, this color was chosen because it "intrigues the eye and sparks the imagination."  

"An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today's society."   

"An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm."

"A dazzling attention-getter, Radiant Orchid permeated the runways during the spring 2014 fashion shows and is already making its way onto the red carpet."

Captivate with this magical color!  If orchid hues are not part of your logo, there is still plenty of room for this color in your 2014 marketing efforts. Use the hot color as a background to make your logo pop! Or, use subtle additions of Orchid as a border or for a tag line.
  
Check out these items that will grab attention . . . or call us for expert help with your marketing!
  
           

          

Polo Shirt
                             Sportspack                 Travel Mug              Microfleece              iPhone Speaker

As low as $13.58 ea.                   As low as $2.15 ea.             As low as $2.35 ea              As low as $31.90 ea.          As low as $3.19 ea.

 
   


USB Car Charger             Ballpoint Pen            iPad Mini Case                 Baseball Cap                             Flashlight
As low as $.88 ea.           As low as $.49 ea.     As low as $23.60 ea.           As low as $5.07 ea.               As low as $2.79 ea

    

  
    




Tote Bag                               TShirt                           Mobile Charger              Sports Bottle                         Sweatshirt  
As low as $6.29 ea.             As low as  $5.50 ea.    As low as $24.17 ea.      As low as $1.89 ea.                As low as $12.46 ea.

Sunday, November 24, 2013

Totes and Bags . . . Stats to Note

Check out these stats from the ASI's Global Advertising Specialties Impressions Study:

  • Logoed bags tie with writing instruments as having the lowest cost-per-impression at 1/10th of a penny.
  • 31% of US consumers own a promotional bag. That's sure to increase, as plastic bag bans are enforced.
  • Bags generate more impressions in the US than any other promotional items - 5,938 in fact.



Give us a call for to brand your organization with logoed totes and bags!

Wednesday, August 21, 2013

Go Pink



As you know, October is Breast Cancer Awareness Month. Breast Cancer Awareness Month began in 1985 to increase recognition in the disease, to market mammography, and raise funds for research into its cause, prevention, treatments and cure.    

It's that time of year for pink!

The color pink (and especially the pink ribbon) is an international symbol of breast cancer awareness. It represents hope for the future, and the charitable goodness of people and businesses who publicly support breast cancer awareness. It can identify the wearer or promoter and it expresses moral support for women with breast cancer.        

Pink apparel and promotional products can be used to raise money for research, to promote a yearly mammogram for prevention, and to comfort those who have been affected in some way by breast cancer, either themselves, or from a family member.     

3 Ways Promotional Products Promote Breast Cancer Awareness

1. They create memorable and valuable exposure.
2. They develop a list of donors. A small awareness-based incentive  is a good way to encourage a small donation while increasing knowledge about a cause.
3. They can teach (and change) behavior, i.e., a promotional slide guides provide useful information for self-breast exams.  Any product imprinted with a QR code can take a recipient to an educational website.

We've got a tons of items to help you "GO PINK"!  Give us a call at 800-264-4294 or visit our website for ideas.