It felt like spring would never get here, but it’s finally time to start wearing t-shirts! With so many options to choose from when selecting t-shirts to customize with your logo, we’ve highlighted some of the trends that will be big in 2014. Trends don’t just focus on style. It’s about finding the perfect blend of color, style, comfort, and the ability to last that makes a t-shirt a perfect item for logo apparel.
Neons and pastels have been trending for a few years and guess what? These colors are still in. However, softer and washed out colors are working their way in the mix, too. Pigments, both faded and muted are very popular. And charcoal – this color will be big this year! It works well as a common-ground color, instead of black and white. Actually, any heather color is a popular alternative right now. They are fashion-forward and on-trend and they stand out from those classic basics.
FabricBlends - 100% cotton t-shirts are still the bestseller, but trends are going away from the heavy cotton fabric to lighter and blended fabrics. Poly-blends and tri-blends are very popular.
Performance Fabrics - T-shirts made of moisture-wicking fabrics have surged in popularity over the past few years. Activewear is no longer just for the gym. 100% polyester, moisture-wicking, anti-microbial, and UV protecting fabrics are a dominating trend.
Lightweight & Easy-Care - Everyone loves clothing that’s easy to wash and wear. Combined with lightweight and breathable materials, you’ve got a winner!
A t-shirt doesn’t need to be plain to be decorated with your logo. Take advantage of popular patterns like stripes, polka dots, and chevrons on promotional apparel and then add your custom logo for a truly stand-out and stylish piece. We’ve noticed a growing popularity in ombre (shades of color that graduate from light to dark) and camouflage. Camo is the print of the season. Don’t believe it? Even top-level performance brands, such as Nike and Under Armor are going the camo route with their popular anti-microbial, moisture wicking and UV protecting fabrics. It’s here and it’s popular and it’s not just in the greens…we’re seeing it in a rainbow of colors in your run-of-the-mill camo, as well as ‘Digital Camo’.
Distressed Fabrics –The novelty of items looking like they’ve been worn, beaten up and endured a few life experiences is still here, and growing.
The standard unisex imprinted t-shirts will always be popular because of their cost effectiveness, but oh how the options have expanded beyond that! In terms of fit, t-shirts are moving away from a short, cropped look to a long, fitted look. Women don’t want to wear a boxy unisex t-shirt. And with the vast options available, there’s no excuse to make them. There are so many cute, stylish and affordable options for women’s apparel in the promotional market — many of them with coordinating men’s styles, too.
Distressed - the relaxed, beaten up look of distressed apparel that looks like it has been through a life full of experiences is huge!
Mixed decorating techniques - embroidery and screen (or others) on the same garment is wildly popular!
Laser embellishments and cut out transfers – we can provide a unique t-shirt that stands out from the crowd!
Tackle twill – tackle twill appliqué is hard to beat these days, and textured fabric that resembles basketball and football leather draws a lot of interest, too.
Bling– Bling is still in! Petrocelli Marketing Group can help you achieve bling with the use of appliqués and sublimation embellishment techniques.
If you want basic apparel, we can certainly do that. We’re good at it and it’s an industry standard. But what makes us stand apart is our knowledge of fashion, current and upcoming trends and what appeals to people who want to wear their branded apparel.