Wednesday, July 31, 2013

Ready to Plan Your Next Promotion?

Back to School Guide for Your Organization

2013 Back to School Guide
for promotional products for YOUR organization
Back-to-school time provides great marketing opportunities for schools, colleges, businesses and organizations!

Check out our ideas below or give us a call at 800-264-4294 for
Back-To-School ideas tailored specifically to your entity!

- - - - - - - - - - Schools - - - - - - - - - -
Team Spirit: Boom Boom Sticks, Stress Balls, and Rally Towels make great giveaways for school sporting events. Schools can generate extra income by selling a souvenir cup with concession drinks.

Cool Idea: Purchase a tumbler for under $5, sell them for $10 at the concession stand, offering refills for a quarter. 
     Boom Boom Sticks         Rally Towel              Stadium Horns              Mini Football                        Tumbler 

Advertising & Sponsors: Sporting events provide incredible promotional opportunities for businesses. Local businesses can brand items in school colors, while driving those in attendance back to their business.

      Magnet Schedule          Drawstring Backpack        Seat Cushion                Sports Bottle 

Fundraising: Promote school spirit and raise money for your school. These items are fantastic to sell to parents and friends at school events, sent home memos, sporting events or on the school's website.

Cool Idea: Partner with a retail or grocery store to donate $.05 to the school every time your school's reusable shopping bag is used in their store.

                     Tote Bag                   Stadium Blanket             Team Duffel              Folding Chair

- - - - - - - - - - Colleges - - - - - - - - - -  

Events: College campuses nationwide hold events all year long.  New student orientation and returning student events have huge advantages for promotional products.These events are also a great opportunity for local businesses! Consider some of these memorable items that college kids can't live without - and how your business can use the same to market your services.
        Collegiate Kit               Coupon Calendar               Campus Map             Lanyards                     Travel Mug 

Bookstore: The campus bookstore is the go to location for basics and gifts. 

  Academic Planners           Notebooks                    Tumblers                       Hoodies                            Stylus  


Greek Organizations: Fraternities and Sororities use tons of promotional products to show pride of organization and commemorating every event. We've got some awesome ideas! 

- - - - - - - - - - Business Marketing - - - - - - - - - -

Grocery stores, banks, restaurants, etc., all have messages that are beneficial for students. Grocery stores can promote health food choices in an effort to drive grocery spending into their stores. Banks can teach financial responsibility while earning future loyalty. Local restaurants can promote family nights or provide teachers with a way to reward students for various achievements. 

Cool Idea: A credit union wanted to target college students and offer them an incentive to open a new account.  They chose a stock design, "Laundry Method for College Students" that gave basic tips and instructions for washing clothes, along with their logo. It was given out at the time of opening a new account. Word spread on campus and there was a 20% increase of new accounts.  

- - - - - - - - - - Organization Marketing - - - - - - - - - -    

Organizations can utilize promotional products in schools to raise awareness, promote a cause, recruit new members and so much more!

Cool Idea:  An organization promoting "Don't Text and Drive" handed out bags to graduates.  The branded bags were labeled "this bag will save your life" and included a t-shirt with a QR code that linked to a video/website and a sharpie keychain to sign an attached pledge not to text and drive.  

                    Bookmark                     Coloring Book                     Toothbrushes           Floss 

            Kids' Fitness Journal        Doctor Coloring Book          Hand Sanitizer              Keychain 

We've got a ton of ideas!  We'll work as your personal marketing consultant, and provide insight into what works, what's fresh and what's new in the market. Then, we'll work with you to narrow down your selection and help you choose a sure winner. Give us a call!

Monday, July 8, 2013

Calendars By The Numbers

295: Average number of impressions a calendar receives per month

1,984: Lifetime number of impressions of promotional calendars

$.003: Cost-Per-Impression of a promotional calendar

82%: Consumers who say they can identify the advertiser on a calender they receive

91%: Consumers who keep calendars because "they're useful"