- Wearables (40%): shirts (22%), caps/headwear (11%), outerwear (6%), other wearables (2%)
- Writing Instruments (35%)
- Drinkware (19%)
Promotional products have a high reach and potential for top-of-mind recall and are an excellent medium to increase and sustain brand awareness.
Unaided brand recall is a brand strength indicator as it depends on strength and organization of memories and their accessibility. It is affected by:
- interference of other product information
- time since last exposure
- the number and type of external retrieval cues
Promotional products can be used to minimize time gaps in exposure occasions and provide external cues to help brand recall. They should be provided on a regular basis, have a clear connection to the brand, and should be relevant to the consumer.
Source: Promotional Products Association International