Here are just a few suggestions for implementing spring promotions for your business:
Free Gift to Visitors
Spring encourages everyone to get out and about - invite them to your business with an offer of a free gift just for stopping by. Consider some practical promotional items, or even a small gift certificate for a future purchase.
A contest is a fun campaign to capture your audience and attract new clients. You could bundle your own products as a prize or form a joint venture with another business to come up with a large prize.
You can also use Direct Mail for innovative ways to build traffic: How about sending a playing card that cannot be opened until participant is at your business or event? The card is then removed to reveal players hand for chance at a prize. Or, sending a key for recipients to use when they stop in and try to unlock a chest? Give us a call for more ideas!
Spring Into Shape
Many people gain weight over the winter and want to get in shape for the summer. Helping clients to achieve this goal is a great way to boost your business. Your spring promotions could include offerings to help them get in shape or be healthy.
Feel spring fever coming on? Great! Get up from the desk and away from the business and take advantage of some networking opportunities. Attend events and schedule face-to-face meetings; you'll benefit from making new contacts and strengthening existing ones. Consider leaving them with a promotional item - they'll be sure to remember you!
Encourage your employees to organize or participate in a "Community Spring Clean" for a local non-profit organization. Folks spend a day giving back to the community: the community benefits from the volunteerism, and your
business benefits from the publicity of goodwill.
Celebrate the warm weather with outdoor events. Host a company outing or a golf tournament. Branded items like hats, sunglasses, t-shirts, and tote bags can be used again after the event is over, keeping your brand working throughout the season.
Spring in your Step
Participate in, or sponsor, a local event that benefits a worthy cause, like a walk or marathon. Invite all of your employees and customers to join the effort and collect donations. Include a picture of everyone in their custom t-shirts in in a press release to gain publicity for your company and the cause, which will garner more awareness and donations.
These are just a few spring marketing tips to give your spring sales a boost. Give us a call for more suggestions!