1. Don't just buy "cheap" stuff to give away.
2. Don't compromise the integrity of your brand color scheme - go full color.
3. Don't cram your message into small imprint areas.
4. Don't miss your audience "age" style.
5. Don't let your audience leave an event without a relevant take-away.
6. Don't hand out promotional products without a strategy.
7. Don't wait 'til the last minute to order - avoid rush fees/overnight shipping.