Thursday, April 7, 2016

Power of the Pen

The Power of Promotional Pens -- the "Write" Choice

Best Overall Value: the cost per impression is less than 1/10th of a cent
U.S. Consumers: 50% own a logoed writing instrument
Most Useful: 73% always keep a pen with them
More Brand Exposure: the average pen has 8 owners in its lifetime
Used Daily: 60% use a pen 5-10 times a day
Businesses: 79% use the pen they receive from a business

Are you using logoed pens???

Monday, March 7, 2016

Our February Top Sales - Rely on Us for Intelligent Branding!

PETROCELLI MARKETING February Top Sales (Projects)
~$7,900 – University – Drinkware, and T-shirts
~$6,400 – Building Industry – Assorted polos, business bags, Drinkware
~$6,300 – Building Industry – High End jackets
~$5,000 – Computer Distributor – Picture Frames, Polos
~$4,000 – Regional Camp – Tshirts, Hoodies, Winter Hats, Sweatpants, lanyards
~$3,800 – Industrial Component Manufacturer – 500 USB Flashdrives, 1000 Silicone phone “wallets”
~$2,400 – National Re-Insurance Company – Leather Keychains, Leather Padfolios, Nice Metal Pens
~$2,200 – High End Residential Media Company – Jackets, Hoodies, Polos, Tshirts, Blankets
~$2,000 – University – 2,200ct 50-sheet Memo pads
~$1,800 – Business Services Company – High End Leather Jackets – logo debossed
~$1,500 – City Municipal – 500 Promotional Whistles, 2,400 pens
~$1,100 – Hospital – 60 Polos
~$1,100 – Manufacturer Energy Industry – 300 Cigar Cutters, 250 Stylus Pens
~$1,000 – Business Services – 500 Notebooks, 500 Notepads
Let us help you create powerful "Word of Mouth" campaigns by keeping your brand in front of your audience! These organizations rely on us for intelligent branding....

Sunday, January 31, 2016

It's a tie! The Color of the Year is . . .

The 2016 Pantone Color of the year is announced . . . and it's a tie!


PANTONE 13-1520 & PANTONE 15-3919

A softer take on color for 2016: For the first time, the blending of two shades - Rose Quartz and Serenity are chosen as the PANTONE Color of the Year. The colors demonstrate an inherent balance between a warmer rose tone and the cooler tranquil blue. 
According to Pantone, ‘Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.”
 “We wanted compassion, which today a lot of people are looking for,” says Ms. Leatrice Eiseman, executive director of Pantone’s Color Institute. She describes the colors as “inducing feelings of stability, constancy, comfort and relaxation,” and argues that they “create balance in a chaotic world.”
If these hues are not part of your logo, there is still plenty of room for these colors in your 2016 marketing efforts. Use the colors as a background to make your logo pop! Or, use subtle additions of the colors as a border or for a tag line.