Tuesday, May 14, 2013

Make Every Day Count in Your Marketing

A dozen reasons to include calendars in your marketing plans:
  1. Invites new business
  2.  
  3. Strengthens goodwill
  4.  
  5. Builds your brand
  6.  
  7. Rewards loyal customers
  8.  
  9. Displayed in high profile areas
  10.  
  11. Controlled, targeted distribution
  12.  
  13. Remarkable cost-effectiveness
  14.  
  15. Introduces new products
  16.  
  17. Year-long high-frequency visibility
  18.  
  19. High perceived value for gift giving
  20.  
  21. Useful for personal record keeping
  22.  
  23. Business people use an average of 2.5 calendars
Calender Survey
Fast Facts
  • 92% of those surveyed would keep an advertising calendar

  • 74% remember the name of the company that gave them a calendar

  • 41% of recipients referred somebody else to the company that gave them a calendar

  • 70% plan to do business with the company that gave them the calendar

  • 98% of respondents looked at a calendar at least once a day

  • 61% looked at a calendar between 2 and 10 times a day
Printed vs. Electronic Calendars
  • 37% of respondents reported never using a calendar on a computer
  • 60% have never printed a calendar from a computer
  • 50% of respondents have never used the calendar on their cell phones
  • 41% prefer to use a physical calendar in conjunction with a portable one.

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