Wednesday, June 20, 2012

Why Promotional Products Have An Edge Over Other Forms of Marketing . . .


By using branded promotional products instead of (or in addition to) other forms of marketing, such as television, internet, and print ads, you already have the upper hand over your competitors who don't use promotional products. Why? Promotional products appeal to all five senses and provide your customers with items that are engaging and have a long lasting appeal. Studies have shown that by appealing to one or more of the five senses (sight, sound, smell, taste and touch) brands become more memorable and recallable!


Sight
If you want someone to see your logo or your message, why not do it with promotional products, in a way that engages your audience? Give people something stimulating, like a custom printed Rubik's cube or light up buttons.

Blinking Button $2.09 ea.      Glow Sticks $1.00 ea.          Video Lanyard Badge $49.50 ea.



Sound
Make the most of sound to grab attention -- get your message out there, but do it in a way that's more enjoyable and memorable to your target audience than, say, a radio commercial. And you're doing it over and over at no additional cost.
            
Talking Key Chain $4.59 ea.    Sound Card $6.49 ea.             Hand Clacker $.73 ea.

Smell
It's a proven fact that of all the five senses, smell is the one that creates the most powerful impression in your brain. A particular scent can trigger memories from decades ago. By using scented promotional products, you can rest assured you're making a powerful impression.
     
Scented Pens $.93 ea.     Tin Candle $2.85 ea.       Scented Krazy Cube $2.47 ea.

Taste
Most people don't think of advertising by using food, but it's actually a very effective method of getting your message to your target audience. When a potential customer enjoys a tasty treat imprinted with your logo, you're creating a memorable experience you're simply not going to get with traditional advertising.
            
Candy Tin $1.75 ea.                 Caramel Corn $2.30 ea.        Chocolate Bar $1.50 ea.

Touch Promotional products are tangible. You can hold them in your hands, feel them, use them, play with them. Who can resist picking up a stress reliever or toy on your desk?

          

Tangle $3.85 ea.                   Stress Reliever $.99              Brain Teaser $2.68 ea.


Oh, yeah - promotional products not only hit your sight, hearing, smell, taste, and touch - they hit a sixth sense - emotion. Promotional products have been proven to elicit a feeling or emotion, creating a memory from the experience.


So give us a call for ideas to appeal to all the senses and stand out in your marketing!

11 comments:

  1. Promotional products are great strategy for marketing your business. Most of products are very cost effective so take advantage of these cheap promotional products.
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  3. You are providing nice information about the promotional products because promotional products are much important for the marketing your business. It is most effective to the market.
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  4. People have the temptation to put too much printing on their business gifts for they want their promotion message to be certainly disseminated to their leads. They believe that many terms mean more income.

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  5. Great information, promotional products allows you to display your personal advertisement for a much longer duration of time than any other possible way of marketing. Like promotional calendars are one of the good example for this.

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  10. promotional products work tremendously to achieve the objectives. promotional products can be used for varieties of purposes such as promoting an event, creating awareness, reinforcing existing abilities and to introduce new products.

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  11. I read a tons of post about promotional products,but this post is providing some creative information specially the idea of smell.Many companies became popular by using these kinf of promotional products.
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