Here are some statistics supporting the popularity of promotional products:
- Promotional products can boost sales response rates by as much as 75%.
- 62% claim they have done business with someone after receiving a promotional item from them.
- The use of a promotional products in conjunction with a sales letter in direct mailings can increase response rates by as much as 50%
- Customers who receive promotional products are 14% more willing to provide sales leads than customers who receive nothing.
- 39% of people who received a promotional product could recall the name of the advertiser as long as six months after they received it.
- Sales people who gave promotional gifts to customers received 22% more referrals than those who didn’t.
- Customers who received promotional products re-ordered up to 18% sooner than those who received coupons.
- A recent study showed that 84% of people remembered the names of advertisers who had given them promotional items.
- 62 percent on average report that they have done business with someone after receiving a promotional item from them.
Sources:
PPAI Study, Baylor University Study, Schreber & Associates SMU study, Georgia Southern University Study, Exhibit Survey Inc. Study ASI Power Summit
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