Make Every Day Count in Your Marketing

A dozen reasons to include calendars in your marketing plans:

Invites new business   Strengthens goodwill   Builds your brand   Rewards loyal customers   Displayed in high profile areas   Controlled, targeted distribution   Remarkable cost-effectiveness   Introduces new products   Year-long high-frequency visibility   High perceived value for gift giving   Useful for personal record keeping   Business people use an average of 2.5 calendars

Calender Survey Fast Facts

92% of those surveyed would keep an advertising calendar 74% remember the name of the company that gave them a calendar 41% of recipients referred somebody else to the company that gave them a calendar 70% plan to do business with the company that gave them the calendar 98% of respondents looked at a calendar at least once a day 61% looked at a calendar between 2 and 10 times a day Printed vs. Electronic Calendars 37% of respondents reported never using a calendar on a computer 60% have never printed a calendar from a computer 50% of respondents have never used the calendar on their cell phones 41% prefer to use a physical calendar in conjunction with a portable one.