According to a recent survey by Harris Interactive, a whopping 83% of American workers are stressed by at least one thing at work – up 10% from this time last year! What are you doing to retain valuable talent? Now is the perfect time to create an employee retention program!
Why Especially Now?
A recession presents many challenges for businesses in terms of employee concerns about job security, layoffs, increased workload and salary freezes. This stress can take a toll on employee morale and job satisfaction.
The situation does not immediately improve when the recession ends. In fact, when the recovery begins, unhappy employees can be a flight risk more than ever. To prevent employees from looking for other opportunities, companies should take measures to improve employee morale as soon as possible.
So, NOW is the time for companies to consider implementing promotional product programs.
Why Promotional Product Programs?
Employees Feel Valued
Even small promotional items such as t-shirts, water bottles, tote bags or gift certificates, can make employees feel more appreciated.
Recognition
Everyone appreciates recognition for a job well done. Studies have shown that well executed awards and recognition programs improve attitudes about the workplace and employee retention. A program could include plaques and awards when honoring specific achievements; and premiums gifts for big wins.
Reward for Loyalty
Rewarding employees who have spent a considerable amount of time with the company is essential. Long-term employees are tremendously valuable assets to any successful company. Long-term employees have a strong knowledge base; pass down their skills to new employees; and add stability to the workforce. Be sure to reward for loyalty!
Motivation and Increased Productivity
Recognizing and rewarding achievements can motivate employees and boost their morale. This, in turn, can greatly increase your company's productivity level.
Sense of Community
Giving branded gifts to employees helps create a sense of community within an organization. Plus, it provides an opportunity for employees to take your brand into their lives outside the office in a positive way.
A fun way to use promotional items in business organizations is for building team spirit. Sports events and company outings are great venues for distributing items.
Want ideas to increase employee morale, motivation and productivity? Give Petrocelli Marketing Group a call at 1-800-264-4294 today!
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