Here are just a few suggestions for implementing spring promotions for your business:
Free Gift to Visitors
Spring
encourages everyone to get out and about - invite them to your business
with an offer of a free gift just for stopping by. Consider some
practical promotional items, or even a small gift certificate for a
future purchase.
Contest
A
contest is a fun campaign to capture your audience and attract new
clients. You could bundle your own products as a prize or form a joint
venture with another business to come up with a large prize.
You can
also use Direct Mail for innovative ways to build traffic: How about
sending a playing card that cannot be opened until participant is at
your business or event? The card is then removed to reveal players hand
for chance at a prize. Or, sending a key for recipients to use when they
stop in and try to unlock a chest? Give us a call for more ideas!
Spring Into Shape
Many
people gain weight over the winter and want to get in shape for the
summer. Helping clients to achieve this goal is a great way to boost
your business. Your spring promotions could include offerings to help
them get in shape or be healthy.
Getting Out
Feel
spring fever coming on? Great! Get up from the desk and away from the
business and take advantage of some networking opportunities. Attend
events and schedule face-to-face meetings; you'll benefit from making
new contacts and strengthening existing ones. Consider leaving them with
a promotional item - they'll be sure to remember you!
Going Green
Encourage
your employees to organize or participate in a "Community Spring Clean"
for a local non-profit organization. Folks spend a day giving back to
the community: the community benefits from the volunteerism, and your
business benefits from the publicity of goodwill.
Events
Celebrate
the warm weather with outdoor events. Host a company outing or a golf
tournament. Branded items like hats, sunglasses, t-shirts, and tote bags
can be used again after the event is over, keeping your brand working
throughout the season.
Spring in your Step
Participate
in, or sponsor, a local event that benefits a worthy cause, like a walk
or marathon. Invite all of your employees and customers to join the
effort and collect donations. Include a picture of everyone in their
custom t-shirts in in a press release to gain publicity for your company
and the cause, which will garner more awareness and donations.
These are just a few spring marketing tips to give your spring sales a boost. Give us a call for more suggestions!
Excellent post! I'm a small business owner and always looking to marketing my products and try to do so according to season - figure out which method is best for the time of year. Since spring is approaching, we are going to start using traditional practices like direct mail campaigns with the use of an envelope printer in addition to more modern strategies.
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