Whether you are with a non-profit organization out to
make the world a better place or a company that is focusing on corporate
responsibility, promotional products can deliver your message of awareness,
encourage action and call many others to your cause (think yellow LiveSTRONG
bracelets and pink ribbons for breast cancer).
Companies that show support for a
charity or a particular cause establish the perception of caring and show an
effort to make an impact on social issues. "Cause Marketing" helps to gain
credibly, provide customer loyalty, create brand awareness, and to ultimately
improve the social issue you support.
When choosing promotional products to spread
awareness, there are several considerations you must take. First, it has to have
mass appeal. Second, although inexpensive promo items are the ideal choice for
this purpose, be sure that the item is worth keeping. Functionality plays
a big role in the success of your awareness promotional product. Aside from
having walking ads for your campaign, you are also building a base of
supporters. The more people see others wearing it, the more they would feel like
it's a cause worthy of their support.
It is for these reasons that ribbons and silicone
bracelets are popular choices for cause marketing. They're inexpensive and they
work for almost all market segments. Pens, bumper stickers, stickers, magnets,
buttons, t-shirts, water bottles and key chains are also great items for this
purpose.
Many organizations
sell awareness items for profit. By buying promotional products in bulk,
you can save on the items - and then sell them for a higher price and use the
profit to further your cause.
We have a huge variety of
products that boast large imprint areas that can accommodate information
and artwork for your cause. Consider imprinting help hotlines, motivational
quotes and links to ways to donate.
Give us a call at 1-800-264-4294 for more
ideas!
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There are other reasons worthy to be distribute and publicized. If you are really enthusiastic about transforming the world, begin now, start with one marketing item at a time.
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