The 2012 Color of the Year is . . .

Pantone has announced the

2012 Color of the Year!

The winner of the prestigious honor is . . . Tangerine Tango! 

According to Pantone, this color was chosen because of its "sophisticated and dramatic undertones" and will "provide the energy boost we need to recharge and move forward."

Now it's time to make your promotions sizzle with this spirited reddish orange color!  If orange hues are not part of your logo, there is still plenty of room for this color in your 2012 marketing efforts. Use the hit color as a background to make your logo pop! Or, use subtle additions of Tangerine Tango as a border or for a tag line.