Anatomy of Branding with Promotional Products

We've launched our new website!

Petrocelli Marketing Group is excited to announce the launch of our new website at www.petrocellimkt.com!

 

It's a fresh, new look with innovative features to optimize the customers' experience so that it is friendly, fast and efficient!

  ~ Advanced Searches ~

The new website allows customers to search using a variety of filters -keyword, product type, price, color, or product theme - to narrow down the options.  Each product listing contains detailed information on ordering options, imprint options, pricing, production and shipping information.

~ Virtual Samples ~

Customers now have the option to create virtual samples! This new tool allows the user to upload their logo or use a text-based tagline and visualize how their graphics or text will look on the promotional product.

~ Event Planner ~

Our new Event Planner feature allows customers to search by event, program, campaign, or theme.  We'll share our product collection recommendations plus tips for the best execution of your marketing plan!

~ Customer Accounts ~

 In addition to our improved navigation and features, site visitors will also have the ability to create an account and save searches.  This provides customers with ease of use, convenience and efficiency.

~ News ~

Site visitors get the latest information and case studies on ad specialties and advertising.

 ~ Visual Elements ~

We've also enhanced the website with some new visual elements:

We've added BANNERS . . . We'll be sure to give you endless ideas and you'll always know what's new and what's on sale.

We'll be featuring a PRODUCT OF THE DAY . . . keeping you up to date on all the hot, new products!

Click on our FEATURED VIDEO to view demonstrations on how promotional products work and look.  Plus, we'll give you promo tips!

Stay connected with Petrocelli Marketing Group on SOCIAL NETWORKS!

The new website will allow customers to instantly share products directly on Facebook, Twitter, and LinkedIn with their associates.

Don't forget to follow our blog and connect with our social networks for insight, ideas and tips for the use of promotional products!

 

 

 

 

Grabbing Attention at Tradeshows and Conventions

Exceed expectations with exciting takeaways. The end of the year doesn't need to be the end of your brand recognition. Whether you're grabbing attention at tradeshows or making your mark at a convention, we've got tons of items to get your brand noticed!  Here are some of our favorites: Motivate. Kickoff by motivating them with just the right item. Get noticed with these trendy bags. Trade show bags with special features will attract all the attention to your booth.   Make a note - basic doesn't have to be bland. Get attention with convention essentials that pop.   Be creative and break convention. Functional pieces with an non-traditional flair will keep conventions fun and fresh. Bright is the new black. Bring a little excitement to your next tradeshow giveaway with bold colors.   Break the boring giveaway routine. Add some variety and become the most popular booth at the show.

Use It Or Lose It

Wise Ways to Spend Your End-of-the-Year Surplus

Have you thought about how you are going to spend the rest of your company/department budget before the end of the year? Budget-makers are going to be on the lookout for any area that they can make some cuts - and unused budgets are the ideal candidates. Don't let your budget go to waste - but don't "waste" your budget either. We've put together some ideas that will not only help you use those left-over dollars, but use them effectively.

#1: Essentials

What do you use around the office every year that you will need again in 2013? Stocking up on the products that you use every year is smart use for your budget dollars. Here are some products that are usually on the top of everyone's essentials list:

Pens 

Pens are used every day!  Pens are easy to handout, cost-effective and long-lasting!

Sharpies 

Brand your company on a Sharpie -  capitalize on another brand's success!  Who doesn't love a Sharpie?  They are available in a variety of colors, sizes and shapes . . . highlighters, retractable versions, keychains, lanyards, and more! 

   

Note Pads

Notepads and memo cubes are desktop basics that are extremely popular for the office and very easy to store.

Post-it Notes

Post-it notes have surely graced every desk - so, get maximum visibility for your brand with custom post-it notes! Any color . . .any size . . . any shape! 

Presentation Folders, Portfolios and Binders

Custom folders and binders are staples in the workplace!  

Calendars, Planners and Journals

Now is the time of year for acquiring new tools for 2013!

#2: Future Projects

Does your company run an annual conference or trade show, give out quarterly incentive gifts to your salespeople, or customer appreciation gifts for the holidays? Planning a golf tournament, summer outing or fundraising event? By purchasing these products NOW rather than next year, you are not only effectively using your leftover budget, but you are also getting a head start on future products.

Tote bags, water bottles, golf, flyers, lanyards, t-shirts, mugs, apparel, hats

# 3: New Year's Resolution Items

It's time for New Year's Resolutions! Some common resolutions are to exercise more, save money and boost productivity. How about giving items with your logo that helps to achieve their goals?!

pedometers <> jump ropes, <> fitness accessories <> fitness apparel <>

piggy banks <> calculators <> expense trackers <> finance journals <>

alarm clocks  <> planners 

Reminders from Hurricane Sandy

The recent wrath of Hurricane Sandy really put things into perspective.  Thankfully, the team at Petrocelli Marketing was spared any severe damage.

Now that the rebuilding has begun, we've had a chance to reflect on how businesses can create awareness with promotional products and help their customers, clients and communities keep safe all year long.    

MUST-HAVE SUPPLIES 

As the fallout of Hurricane Sandy begins to be fully realized, the concept of disaster preparedness comes to the forefront of the news.  In our industry, we've seen an increase in orders for safety supplies.  Companies have learned the importance of providing safety items, such as:

Safety Kits

Print a safety message on a first aid kits, or hand out emergency kits with water bottles for a safety-inspiring giveaway!

Flashlights

Flashlights will definitely come in handy in case there is power failure.

Communication Items

When people lose all power, they lose their lifeline to the outside world.  In the aftermath of Hurricane Sandy, we watched stories on the news about people crowding around locations that had power

and plugging their cell phones into power strips.  Imagine if they had a solar charger (with your logo)?!  During these times, cell phones are indispensable tools in case there is a need to get in touch with authorities or family.

Blankets

No power?  Keep warm with a customized blanket!

 

Auto Safety Kits

Emergencies can strike at any time, but with custom auto safety kits, recipients will always be prepared.  From car care journal sets to travel tire inflators, we've got the life savers you need.

FUNDRAISING

Promotional product giveaways and sales can help rebuild communities and strengthen morale after such devastation.

It will be months before residents along the East Coast get back to normal after Hurricane Sandy. Many community organizations and businesses are facilitating fundraising efforts for those affected.Promotional products provide many ways to raise easy money --  items such as mugs, water bottles, t-shirts, drawstring backpacks, tote bags, and calendars are inexpensive to buy in large quantities and they are also popular items to sell or giveaway for fundraising events.

Turn safety into a way of showing your appreciation for customers and clients!