Trade Show Marketing: Before, During and After

Trade Show Marketing Tip:  BEFORE – send leads an item that will draw them to your booth at an upcoming event – maybe something like a scratch ticket with numbers (if their numbers “win”, they get a prize at your exhibit). DURING – be sure to have plenty of cool giveaways – be the “must-see” exhibit! AFTER – use this as opportunity to say “Thank You”  - sending out a promotional item will keep your company’s name in front of your leads and customers long after the convention hall’s lights are turned off.