Petrocelli Marketing Blog

Top 5 Reasons to Use Retractable Banner Stands

2012-02-27T05:47:00.000-08:00

Banners are classic advertising marketing tools, but . . .

RETRACTABLE BANNERS - these are innovative tools that will make your brand STAND OUT! The retractable banner is a unique innovation . . . it is generally mounted on a stand with a base under the pole and can be retracted in minutes.

Retractable banners are popular for indoor or outdoor use in business presentations, trade shows, business fairs, expos, retail outlets, seminars, education institutions, restaurants and more! Why? Here are the top 5 reasons:

Best Value for the Money

Retractable banners are cost effective and re-usable and you can simply move around the stand depending on your requirements. Plus, retractable banners can have graphics on both sides, increasing the area available for advertising.

Easy Set-Up/Dismantle

Retractable banners just need to be rolled out and the bottom end fastened to the center pole. It takes only minutes to set-up/dismantle and does not require any tools. Don't waste time setting up your displays when you could be drawing visitors to your booth!

Flexibility

Retractable banners can be easily moved to strategic areas to ensure maximum exposure to customers. They are lightweight and easy to transport and occupy minimal space in storage.Changing the banner is simple and can be done quickly.

Protection

Retractable banners are low maintenance! When stored, the banner content and graphics remain on the inside and protected from external environmental factors, dusts, stains, etc. Plus, you don't have to worry about losing the banner or its stand as they are stored together.

Makes Your Brand Stand Out

With their unique style and design, retractable banners are sure to grab people's attention. You can even add scrolling banners or lights! And, since there is no folding, the banner will always look clean without lines, folds or bumps.

Want to learn more about making your brand STAND OUT? Give Petrocelli Marketing Group a call today! 1-800-264-4294.

It's March Mayhem Time!

2012-02-22T17:54:00.000-08:00

College basketball playoffs start next month! Will your favorite team make it to the tournament? Which teams will get top seeds? Who will advance to the Sweet 16? Who will make it to the Final 4? Who will be the National Champions? With all the national hype that surrounds the NCAA tournament, your brand can get great visibility with basketball-themed promotional products.

Basketball promotional items aren't just for students and fans -- businesses can take advantage of this March frenzy to get brand recognition, unite teams of employees and increase employee morale.

So, consider giving items to your prospects, customers and employees so they can show support for their favorite team . . . and your company. You'll be sure to score big!

Check out these slam dunk promotional items for March:

Hoop and Basketball Set

Put your name in the spotlight and meet your program goals with our interchangeable hoops and balls. Utilize them individually or combine them together to increase the impact of your message. The price includes a one color imprint on both the backboard as well as the ball.

Prices as low as $4.20 each.

Mini Basketball Hoop

This mini basketball hoop is a good choice for company

promotions, sales meetings, trade shows, etc.

Prices as low as $2.75 each.

Basketball Beach Ball
These lightweight balls are easy to mail as inflatables, too!

Prices as low as $1.75 each.

Basketball Can Holder
Strong flexible polyurethane can holder in the shape of a basketball with a textured grip. Holds a standard 12 oz. can.

Prices as low as $4.75 each.

Basketball Stress Reliever
Basketball shaped stress reliever, great as a trade show giveaway, for sports teams, sporting events, schools, sports companies or anything sports related.

Prices as low as $1.45 each.

Mini Basketball

These 4" soft vinyl balls are perfect for sales incentives, giveaways and customer appreciation efforts.

Prices as low as $1.55 each.

Basketball Globe Game

Score big with this handheld basketball game. Comes with a handy desk stand.

Prices as low as $8.50 each.

Basketball Post-it Notes

Basketball-shaped Post-it Notes. Color match allows you to match your exact imprint color and choose from a variety of paper colors.

Prices as low as $1.95 each.

Basketball Medallion

Orange beads with basketball medallion

Prices as low as $.76 each.

Basketball Flash Drive

Basketball-shaped Flash Drive on key chain.

Prices as low as $7.05 each.

Basketball Drawstring Backpack

A unique and fun basketball shaped promotional backpack that is perfect for summer camps & school teams.

Prices as low as $.78 each.

Stand Out in the Crowd with Trade Show Giveaways

2012-01-27T17:32:00.000-08:00

Want to get flooded with traffic at your exhibit? Want to get long-term visibility long after the trade show? The promotional power of giveaways is critical to a show's success and the branding of your company. Trade show promotional items should both attract prospects to your exhibit and promote your business long-term as attendees bring their item back to their home or office.

How do you make sure your giveaway gets packed in their suitcase home? One word: useful. Practical items function as a constant, passive source of promotion to your prospects and clients. Traditional giveaway items include pens, calendars, water bottles, flashlights, mugs, magnets, t-shirts, tote bags, sticky notes, or lip balm. Or, show your company is innovative with giveaways like mouse pads, USBs, iPhone accessories, or iPad sleeves.

Consider choosing trade show items that tie in with your industry and your company's products. Tape measures or small screwdriver sets are good for home improvement trade shows. Healthcare companies could offer first-aid kits, pedometers, hand sanitizer, etc.

Select products that offer the most advertising value per dollar. Ideally, you should invest in a few different items for general booth visitors, leads and customers. Offer small, inexpensive items to a casual visitor; but have some high-quality items on hand for your prospects and customers.

All of your trade show giveaways should be branded with your company name and
logo. They should also include your marketing message and contact information. Make it as easy as possible for attendees to get in touch with you. Plus, they'll have instant name recognition when your staff follows up after the event.

Bonus Tip: Be seen as the leading company at the show and grab attendees' attention from the kickoff! Contact the event coordinator and arrange to provide logo imprinted lanyards for the trade show IDs or free logo imprinted bags that attendees can use to carry the information they collect throughout the day.

The 2012 Color of the Year is . . .

2012-01-06T18:22:00.001-08:00

Pantone has announced the

2012 Color of the Year!

The winner of the prestigious honor is . . . Tangerine Tango!

According to Pantone, this color was chosen because of its "sophisticated and dramatic undertones" and will "provide the energy boost we need to recharge and move forward."

Now it's time to make your promotions sizzle with this spirited reddish orange color! If orange hues are not part of your logo, there is still plenty of room for this color in your 2012 marketing efforts. Use the hit color as a background to make your logo pop! Or, use subtle additions of Tangerine Tango as a border or for a tag line.

Trade Show Marketing: Before, During and After

2011-12-05T20:22:00.000-08:00

Trade Show Marketing Tip: BEFORE – send leads an item that will draw them to your booth at an upcoming event – maybe something like a scratch ticket with numbers (if their numbers “win”, they get a prize at your exhibit). DURING – be sure to have plenty of cool giveaways – be the “must-see” exhibit! AFTER – use this as opportunity to say “Thank You” - sending out a promotional item will keep your company’s name in front of your leads and customers long after the convention hall’s lights are turned off.

Promotional Products - the Most Cost-Effective Method of Marketing!

2011-11-22T05:33:00.000-08:00

According to the Advertising Specialties Institute (ASI), the average cost-per-impression (CPI) of an advertising specialty item is $.005 -- this is significantly less than nearly any other media. According to their data, the CPI for a national magazine ad is $.045; for a newspaper ad, $.029; for a prime-time TV ad, $.018; and for a spot radio ad, $.058.

According to the same ASI study, 83% in the US say they can identify the company on a promotional item they own; and 41% in the US say their opinion of the advertiser is more favorable after receiving a promotional product.

Promotional items not only bring brand recognition, customer loyalty and promote business/charitable efforts; they are also the most cost-effective method of marketing.

Ride the Wave! Brand Your iPad!

2011-11-21T19:06:00.000-08:00

The iPad wave is taking over the nation! Are you on-board yet? It's a great opportunity for you to align your brand with the latest trend. Here are some ways to show that your company is on the cutting-edge:

Important Clients/Prospects

Put your logo on an iPad accessory and make a statement about your brand. Show that your company is tech-savvy and easily adapts with the times. Give these products to important clients and prospects. Send to top clients as a holiday gift to thank them for business over the year.

Employee Incentive/Awards

Outfit your sales forces who use ipads with key accessories as sales incentives or to reward top performing employees.

Top Reasons to Create Calendars and Send Holiday Cards

2011-11-20T20:34:00.000-08:00

It's time to order your holiday cards and 2012 calendars!

Seize these opportunities to communicate with your customers or potential customers!

Top 5 Reasons to Give Out Calendars

Long Lasting Exposure

Calendars have a shelf life of a year! On average, people look at calendars 12 times a day; 84 times a week and over 4,000 times a year. Capitalize on this!

Useful

Calendars command the use of valuable wall or desk space.

How about these numbers? 98% of homes and almost 100% of businesses use at least one calendar.

Since calendars are useful at home and in the workplace, they are considered gifts and are appreciated by recipients.

Great ROI

Some calendars cost as little as $.40 each . . . and they are in constant view of your customers all year long! Folks are more likely to be impressed by a company who gives away a product and turn to them when it's time to purchase.

Easy to Customize

There are so many different designs and styles to choose from. Personalized calendars express your company and its individualized message. Differentiate your company from your competition!

Practical

Since calendars are only distributed to a targeted audience, you can directly market to your clients and potential clients.

Plus, calendars provide an efficient way to promote a whole year's of specials and selling points!

Top 5 Reasons to Send Holiday Cards

Strength Business Relationships

Holiday cards thank your customers for yesterday's business and remind them for tomorrow's business. They provide a personal touch with your customers or potential customers. Show you care enough to take the time to remember them. Plus, it's just good manners.

Don't forget sending holiday cards to your employees! Make your workforce feels like they are part of the team.

Brand Your Business

Forget the generic cards and go with something that resonates with your customers! Holiday cards that include your logo and tag line reinforce your brand. They also provide an opportunity to include a unique message about your company that reflects your core values, without shouting it.

Cost Effective

Holiday cards are an inexpensive way to connect with clients and potential clients. It's a small expense for the huge ROI in generating goodwill. You really can't afford NOT to send holiday cards!

Break Through the Noise

With all of the emails, texts and social posts out there, you'd think that the sending of holiday cards is a lost art. Not at all! We all get tons of emails that we glance at and then delete, right? So, break through the noise with a holiday card. Custom cards are always opened and enjoyed and are often displayed for all to see. What an awesome way to get your name out there!

Update/Track Your Contact Mailing List

Sending holiday cards provides an opportunity to update (or build!) your contact mailing list.

If you offer a coupon or special offer in your holiday card, you can keep track of the effectiveness.

Click here to view holiday cards!
Click here to view 2012 calendars!