Friday, July 18, 2014

7 Deadly Sins of Promotional Product Advertising

1. Don't just buy "cheap" stuff to give away.

2. Don't compromise the integrity of your brand color scheme - go full color.

3. Don't cram your message into small imprint areas.

4. Don't miss your audience "age" style.

5. Don't let your audience leave an event without a relevant take-away.

6. Don't hand out promotional products without a strategy.

7. Don't wait 'til the last minute to order - avoid rush fees/overnight shipping.